Earlier this week I went on a visit to a factory which manufactures T-shirts for some of the most famous and expensive brands. Overwhelmed by the labels i heard they produced, i had an image of the T-shirts stored in a glossy glass shell with a mega spotlights focusing on that one precious piece of garment… and while lost in this imagination I happened to step on a T-shirt which later i was told was a Versace! And yes I couldn’t tell, why? because there was no flashes, no shiny glass case, no glitters just a mere piece of fabric that didn’t even look high on quality. But then why whenever I saw it displayed in a showroom I suffered this unavoidable urge of possessing it?!? The reason is the 0.0025 $ label on it.
A Prada Tshirt
We are driven by the notion that brands with a high price tag are unbeatable for its quality. I have always been a brand freak and have been a victim of this mindset since years, but after that trip to the T-shirt factory I woke up to the reality that brand and quality doesn’t always go hand in hand. For apparels like dresses or formal suits we can still rely on brand labels to use better fabric for they have certain standards to keep up to. But with clothing item like a T-shirt, a little bit of treachery can be done as nobody cares about the fabric while buying a T-shirt. They are more focused on the designs and mostly the label it carries. So again blinded by the branding , we end up spending fortunes on a T-shirt which originally costs probably nothing as compared to the price we pay.
Not a Prada Tshirt! But i like it way more and it costs way less.. HEAVEN Courtesy: Threadless
The recent article on dailyfinance has bolstered the fact by a video which shows an activity conducted by Hitchcock Partners, a branding agency, where a plain black T-shirt from seven different brands were displayed including a range from $5 Hanes to $280 Prada. The logos were hidden and the volunteers were asked to pick a T-shirt which they felt was the best in quality. The results were quite surprising as most of the volunteer went for $5 Hanes for the quality and were not that impressed with the expensive range that included brands like Versace. That explains a lot!
Now I don’t suggest that big brands have cheap quality of products, of course not. They still have certain amazing pieces of art that we’ll have to spend on to keep them in our collection. But for a clothing like T-shirts, it is actually foolish to spend that much. A T-shirt should pass by two marks of approval for you to buy it- A good fabric that is comfortable to wear and lasts long & An amazing design that draws attention. It isn’t hard to discover such brands which give you both and a little more too. The whole idea is to look great by spending wisely.
Are you a brand driven human or not?! do you justify going after brands?! Let us know … Comment! 🙂
The greatest discovery of World War 1, T-shirts are probably the best thing happened to clothing. A T- shirt looks like the most comfortable option to me whenever i dress up to leave either for work or just to hang out with my friends. No matter what you are; a geek, super hot chic, a sophisticated gentleman, gamer, programmer, blogger, foodie, fitness freak, art lover, lazy lad, environmentalist, and a lot more like that, you will always find that one right T-shirt that’ll say it out loud for you. Not just that, i recently realized that apart from making ourselves look ultra cool and labeling our special features we can do a lot more with T-shirts. Commercializing!
This guy working like a horse at google still managing to look his best
Just like the farm and ranch workers during the great depression sort refuge in T-shirts to cover their torso, the big corporates these days are also resorting to this miracle garment to dress them under a sheet of similar hood and create a unique community of their own. Most of the companies these days are creating a company culture by wearing T-shirts that read their name, shifting from formals to these easy to wear comfortable attire. If you are a renowned company and still don’t have an official T-shirt you definitely aren’t as big yet!
Look how happy the team is! Hubspot provides one of the most effective marketing tool presently..
More over with ever changing trends in the marketing, this one is my favorite as it hasn’t yet been brought into practice much and has a lot of scope to be explored. The Customer to customer marketing through T-shirts. Our generation is a bit immune to the word of mouth now, i won’t go to a store just because my friend told me it has a great collection.But if i’ll see a stranger wearing something that is a signature of the store i might think into believing that it might be a famous stop. We don’t fall for anything unless we ourselves see them being followed. So simply put, if you are a company or a brand and you are able to roll out T-shirts to your customers to wear around then that could bring in a lot more trust and status for you. Your customer will wear a T-shirt that endorse you only if they are satisfied by your product or services and are proud to be connected with you. This kind of customer satisfaction i believe is an incredible acclamation for any venture.
This is why we chose T shirts as our mega product!! People say it is too mainstream to work on clothing, but i believe it is about how you use the same thing to bring about a great change! A vision tied up to a T-shirt can do wonders 🙂
Drop in your comments and Let me know your views over this . Also if you have a unique idea like this share it and let all know !!